How To Enable High Quality Uploads On Instagram

It happens to the best of us. You put all that effort into editing a stunning video, but when you upload it on social media, the results are really disappointing. The video has lost quality, the image is cropped in unexpected places, & the kết thúc of the story is no longer there. A total fail.

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It’s super stressful, for sure. But don’t worry — you’re not alone. In this post, I’ll show you how to lớn upload videos on Instagram in the highest quality by following these simple steps. Different formats, stories, posts, IGTV, or reels, no matter — we’ve got it covered. Ready? Let’s go!

First và foremost, keep these two questions in mind when you’re out recording: What story do I want khổng lồ tell? Where am I going to lớn show it? If you follow these two maxims before starting a shoot, you’ll already have a good idea of the right framing and duration, among many other things.

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Table of Contents

The correct sizes

The correct sizes

On Instagram, there are several ways khổng lồ publish your content: Stories, Posts, Instagram videos, và Reels. In each instance, you can upload your video in high quality. To achieve this, you must create a project for editing — in Final Cut, Premiere, or any đoạn clip editing program that you regularly use — with the correct form size for each case. These are the main Instagram formats:

Instagram Stories

For Instagram Stories best video size is 1080x1920px.

Instagram stories have a duration of 15 seconds, and everything you’re going to vì chưng must be in 1080 x 1920 format. Many purists insist on putting 1920×1080 nội dung in stories, but that’s very pretentious. As creators, we have to adapt to lớn the formats in order lớn create a pleasant viewing experience.

If you’re forcing viewers to turn their smartphones lớn the side, you better have a good reason. If you don’t, then NEXT! Get with the program.

Instagram Post (Feed)

For normal posts, there are two versions, and the maximum duration in both cases is one minute. The best sizes for Instagram post videos are:

Square: the traditional square format with a 1:1 ratio, we’ll do it in 1080×1080. Vertical: the vertical format that takes up the entire Instagram screen, its ratio is 4:5, and we’ll do it in 1080×1350.

Within this format, you can either put your đoạn clip in 1920×1080 and simply click on the button that allows you to keep the proportions or edit directly in square format. If you vày the above, be sure lớn choose the frame for your thumbnail wisely because the image will have a square crop. If you make a bad choice, it’ll over up looking ugly.

In addition to lớn the traditional square format, we have the portrait option, which I personally lượt thích a lot because the information in your photo fills the entire screen, và you don’t have lớn compete for people’s attention in the feed (#win).

Instagram Video (IGTV)


The best sizes of Instagram videos are:

Vertical Video: 1080×1920 (same as stories)Horizontal Video: 1920×1080

IGTVs are ideal when you want lớn share content that is longer than one minute. If you want to make a short documentary, upload your band’s music video, or post a makeup tutorial, this is the format for you. This is usually nội dung that is produced with some kind of educational value.

Here it’s really important always to try khổng lồ adapt to the format. Elongated is the way lớn go, I insist. If you don’t want to shoot vertically because it doesn’t work for your story, you can also use slugs or đen bars at the top.

Instagram Reels

The best kích cỡ for Reels videos is 1080x1920px.

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You might have heard that Instagram created this format lớn reconquer the market niche that TikTok had taken from it. It’s short nội dung that’s 3 to 30 seconds in length with a general focus on humor and repetition.

The tool was mainly developed to create content within the application, but you can also make the videos, edit them on your computer, và upload them from the reel.

Instagram video clip Specs

Here are all video sizes and ratios you can upload to Instagram:

Video OrientationRatioResolutionProducts
Vertical9:161080×1920Instagram Video, Story, and Reel
Square1:11080×1080Post (Feed)
Post-Vertical4:51080×1350Post (Feed)
Horizontal16:91920×1080Instagram Video

Video Guidelines

The minimum resolution for all formats is 1080 x 1080Recommended horizontal px resolution is 1920Multiple aspect ratios are supported: The landscape aspect ratio is 16:9, the square aspect ratio is 1:1, and the vertical aspect ratio is 4:5.Max file kích thước for all formats is 4GB.Recommended đoạn phim formats are .MP4 và .MOV.The clip length is 3 to lớn 60 seconds.Recommended frame rate is 23 khổng lồ 60 FPS.Recommended data rate/bitrate for posting through Sprout: 5 Mbps (Megabytes per second)

Character Limits

Edit the sequence

Once you know the formats, the rest should be child’s play. You simply have to create a project in your editing program with the correct dimensions, adjust the video’s framing to keep the most attractive or interesting nội dung in the shot, & export in high quality, usually with the H.264 đoạn clip codec.

In my video clip How lớn Upload Videos on Instagram in the Highest chất lượng (Stories, Posts, và IGTV), you can follow the step-by-step guide for making the sequence and adjusting the sizes in Final Cut.

Both Premiere Pro and Final Cut have incorporated a new feature in their latest updates that automate this procedure, saving you many hours of work.

In the latest version of Final Cut, it’s as simple as right-clicking on the sequence, selecting “Duplicate Project As,” renaming the project, selecting either vertical or square, and choosing the correct resolution. For example, the vertical needs to lớn be 1080×1920, as we mentioned earlier. Voilà, the program has taken care of everything in just a few seconds, so all you have to bởi is a quick kiểm tra to ensure it’s correct.

The same goes for Premiere. Instead of creating a new sequence & adjusting it manually, you just have khổng lồ right-click, click on “Auto Frame,” choose the aspect ratio (1:1, 4:5, 9:16, 16:9), and the program will adapt your clip just as you want it.

Transferring HD đoạn phim To Your Phone Without Losing Quality

Once exported, you have to send your đoạn phim to your phone. If you have a Mac & iPhone, I recommend using AirDrop because it won’t compress the files. If you have other devices, you can use Gmail, Dropbox, Google Drive, và even WeTransfer, which allows you to send up to 2GB of nội dung for free.

Once exported, you have khổng lồ send your video to your phone. If you have a Mac and iPhone, I recommend using AirDrop because it won’t compress the files. If you have other devices, you can use Gmail, Dropbox, Google Drive, & even WeTransfer, which allows you to send up to lớn 2GB of content for free.

What I do NOT recommend is using WhatsApp or Facebook because they compress the file, and you’ll be back to lớn square one: a horrible-looking video! Don’t be that person.

If you follow these recommendations, the resolution of the đoạn clip will be maintained. You can then admire how great it looks on your Instagram. Remember to choose a thumbnail that you like for the post, and that’s it!

Upload HQ Videos using iPhone & Android App

The Instagram ứng dụng on your iPhone or Android điện thoại cảm ứng thông minh device is set to save data when uploading videos; for that reason, Instagram lowers the quality. The way to avoid this is by activating the high-quality upload option.

In order to vì this, go khổng lồ the settings menu, then to account, data usage, & there activate the option of High-quality uploads. It may take a little longer to upload your videos, but it will be worth it.


It’s pretty simple, right? The trick is lớn use the correct sizes, quality, và duration to lớn get the right results. So now you know how lớn post awesome videos on Instagram.

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