BUSINESS PROFILE

To get the most out of your Google Business Profile (f.k.a. Google My Business), you have lớn optimize it. Here are a few quiông chồng and easy ways to do that.

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Google is the world’s most-visited trang web. The site currently holds more than 92% of search engine market tóm tắt. Creating a Google Business Protệp tin (formerly known as Google My Business) is an important way khổng lồ attract new customers khổng lồ your business through Google tìm kiếm và Maps.


Bonus: Get the free template to lớn easily craft a detailed protệp tin of your ikhuyễn mãi giảm giá customer and/or target audience.


What is Google Business Protệp tin (f.k.a. Google My Business)?

Google Business Protệp tin is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products.

Creating this free profile is a great way to increase your visibility across Google services. Information from your Google Business Protệp tin may appear in Google Search, Google Maps, & Google Shopping.

Google Business Protệp tin is only available to lớn businesses that have tương tác with customers. This includes businesses with a physical location (like a restaurant or store) & businesses that provide services by meeting with clients in other locations (lượt thích consultants or plumbers).

If you have sầu an online-only business, you’ll have sầu khổng lồ stiông chồng to lớn other Google tools lượt thích Google Ads and Google Analytics.

Why you need a Google My Business account

Get discovered in Google (và Google Maps)

Whether you’re looking for foot traffic or website traffic, Google is the ultimate search referrer. A Google Business Profile helps ensure that people find your business when looking for products và services like yours in their local area.

Your Google My Business listing shows searchers where & how to visit your business. A Google Business Protệp tin also improves your local SEO. In particular, a listing for a local business is more likely khổng lồ appear when people tìm kiếm for a nearby business using Google Maps.

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Control your online business information

Your Google My Business profile allows you to control & update your liên hệ information, business hours, và other essential details as needed.

You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies lượt thích COVID-19). Google Business Profiles have sầu svào local SEO, so the information you share will rank above third-buổi tiệc ngọt sites that might have sầu out-of-date details.

Build trust through reviews

Reviews are a key element of social proof, and a meaningful way lớn build trust và credibility.

Google’s combined star rating và space for detailed Reviews allows customers to lớn giới thiệu as much or as little information about their experience with your business as they like. All of it helps future potential customers decide which businesses lớn visit & products to buy.

It can be scary to lớn think about nhận xét coming in on such a public platkhung, especially since you can’t pichồng và choose which Google My Business Reviews to mô tả. (Although you can respond to all đánh giá, as we’ll explain later.)

But don’t panic: Google finds that a combination of positive sầu & negative sầu Review is more trustworthy than page after page of glowing recommendations.

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How to set up a Google Business Profile

Step 1: Sign in khổng lồ Google Business Protệp tin Manager

If you’re already logged inlớn a Google trương mục, you’re automatically logged inlớn Google Business Protệp tin Manager. Otherwise, enter your usual Google trương mục login details or create a new Google account.

Step 2: Add your business

Enter your business name. If it does not appear in the drop-down thực đơn, cliông chồng Add your business khổng lồ Google. Then select the appropriate category for your business and cliông chồng Next.

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Step 3: Enter your location

If you have sầu a physical location customers can visit, select Yes. Then add your business address. You may also be asked to position a marker for the location on a bản đồ. If your business does not have a location customers can visit but offers in-person services or deliveries, you can danh sách your service areas. Then cliông chồng Next.

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If you didn’t enter a physical address, Google will ask you to specify which region you’re based in. Choose from the drop-down menu & click Next.

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Step 4: Fill in your tương tác information

Enter your business phone number and website address so customers can reach you. If you prefer not lớn be reached by phone, you don’t have to lớn enter a phone number.

When your info is complete, cliông chồng Next.

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Step 5: Verify your business

Enter your real physical address, not a post office box. This information is only used khổng lồ verify your business and is not displayed on your Google Business Protệp tin or shared with the public.

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Enter your address và cliông chồng Next. You’ll be offered the applicable options for verifying your trương mục. Physical businesses will need khổng lồ get a postcard by mail khổng lồ verify their location. Service-area businesses can be verified through an tin nhắn address.

Once you receive your five-digit code, enter it on the next screen (or go to lớn https://business.google.com/) and click Verify or Verify business.

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You’ll get a confirmation screen showing you’re verified. On that screen, cliông xã Next.

Step 6: Customize your profile

Enter your business hours, messaging preferences, business description, & photos. (We’ll get into the details of how to lớn optimize your protệp tin nội dung in the next section of this post.)

When you’re ready, click Continue. You’ll find yourself in the Business Profile Manager dashboard.

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From here, you can manage your business profile, view insights, manage Reviews and messages, & create Google ads.

How to optimize your Google My Business profile

Google determines local search ranking based on three factors:

Relevance: How well your Google My Business listing matches a searchDistance: How far your location is from the search or searcherProminence: How well-known your business is (based on factors lượt thích links, number of reviews, review score, and SEO)

Here are some steps you can take to maximize your score for all three factors.

Complete all elements of your profile

Customers are 2.7 times more likely to lớn consider your business reputable if you have sầu a complete Google Business Profile. They’re also 70% more likely to actually visit your location.

Google specifically says that “businesses with complete & accurate information are easier khổng lồ match with the right searches.” This improves your score for relevance. The key here is khổng lồ tell Google visitors “what you vị, where you are, và when they can visit.”

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