The new google business profile: a complete guide for local seo

In an effort khổng lồ gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Protệp tin does not give sầu you management over it, & you need those management & editing capabilities if you want your Business Protệp tin khổng lồ work for you as an effective SEO & lead generation tool.

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So how vị you gain management over your Google Business Profile? The answer is that, in addition to lớn creating a không tính tiền Business Profile, you must also separately create a không lấy phí Google My Business trương mục for that protệp tin.


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You need a separate Google My Business tài khoản to lớn manage your Business Protệp tin.

A Google My Business trương mục is the only means by which you can clalặng ownership of your Business Profile, attain management rights to it, và unlochồng additional không tính tiền features to lớn increase your visibility on Google. In this post, I’m going lớn cover everything you need khổng lồ know about Google My Business, including:

What Google My Business is How to use Google My Business effectivelyHow khổng lồ use Google My Business for SEOHow to create a Google My Business account

Read on so you can incorporate this free và powerful tool khổng lồ your marketing toolkit!

What is Google My Business?

As mentioned, Google My Business is a tool that enables you khổng lồ manage and optimize your Business Protệp tin on Google. So lớn explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Protệp tin is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Business Profiles on Google Search look lượt thích this:


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Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can vày. All that Google requires is the business name, location, & category. Once Google confirms it is not a duplicate, they will create the Business Protệp tin for that location. The Business Profile is then open lớn consumers lớn leave sầu Reviews, add photos, ask questions, và even answer questions. The Business Protệp tin may also get populated with information that Google pulls in from across the website.

What this means is, a Business Profile can exist on its own, apart from a Google My Business tài khoản. And whether you created your own Business Protệp tin or not, you don’t have sầu the ability khổng lồ manage the information it displays or the review it collects.

That is where Google My Business comes in. By creating a Google My Business tài khoản, you can access, customize, manage, và enhance your Business Protệp tin on Google, all still for không tính phí, which we’ll get into next.

How khổng lồ use Google My Business for local marketing

So we’ve sầu established that Google My Business is not your Business Protệp tin, but rather a tool by which you enhance your Business Profile to lớn boost its visibility và effectiveness. Let’s cover the four core ways you can use this Google My Business khổng lồ make your profile on Google listing a better local kinh doanh tool.

1. Engage with consumers

There are a lot of ways consumers can interact with your Business Protệp tin, và you use your Google My Business account to engage baông chồng with them. You can respond lớn Reviews, answer questions, enable direct messaging, và mix up associated alerts. You can even use Google My Business lớn publish posts to lớn your Business Protệp tin, much lượt thích you would with Facebook & other social truyền thông platforms.


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Your Google My Business dashboard is where you can respond to lớn Review, publish posts, và answer questions asked on your Business Protệp tin.

2. Highlight your business

A Business Protệp tin alone contains limited information about your business. But through your Google My Business trương mục dashboard, you can provide hours, a liên kết khổng lồ your trang web, products and pricing, attributes, and other details that make your business chất lượng. You will also use your Google My Business to lớn make edits and updates as needed.


A complete Business Protệp tin offers a complete snapshot of your business, including its best features, right in the SERP.

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3. Gain insights

You can use the Google My Business dashboard khổng lồ gain key insights on your audience và local tìm kiếm performance. In the analytics tab of the platsize, you can see the queries customers are using to find your Business Protệp tin, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, & how your photos are performing compared to lớn other profiles in your category. lưu ý also that there are ways to traông xã clicks from a Business Profile via UTM parameters và Google Analytics.


Google My Business can help you optimize your Business Profile khổng lồ show up in the coveted 3-Paông chồng.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only bởi vì they change size based on platkhung, but Google will also prioritize sections of your profile according to lớn the term that was searched as well as the type of information most important khổng lồ consumers in your category. Even better, Google will embolden từ khóa in the nội dung of your profile that it thinks are relevant.

But there needs lớn be information to lớn prioritize & keyword to embolden in your profile in the first place. Just as you (or your agency) would use a nội dung management system lượt thích WordPress to lớn optimize your trang web for search engines, Google My Business is used to lớn optimize your profile and expand your reach. How vì you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down khổng lồ the same three things: targeting, quality of information, and trust.

Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords inlớn your Business Protệp tin so you can tell Google what you’re trying lớn rank for. Use them in your “from the business” description, your responses khổng lồ Đánh Giá, your answers lớn questions, & in the posts you publish. Make sure khổng lồ incorporate them naturally just as you would with any other SEO strategy.


Include từ khoá in your mô tả tìm kiếm, editable through your Google My Business dashboard.

Maintain quality of information

The completeness and accuracy of your Business Protệp tin impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your tương tác information, special hours, và attributes.

Build trust

The final approach khổng lồ using Google My Business for SEO appeals lớn the trust component of Google’s algorithm. Keep your information updated và accurate as your business evolves. Keep a steady stream of review coming in và respond to them. Also, signal khổng lồ Google that you are active by regularly uploading photos và publishing posts lớn your Business Protệp tin through Google My Business.


Đánh Giá and responses appear on your Business Protệp tin. Be sure to manage them through your Google My Business dashboard.

SEO is important for any business, but particularly for small businesses that can use local targeting lớn compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business trương mục is essential for any business trying to lớn maximize visibility in their local market.

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How lớn sign up for Google My Business

A miễn phí tool that turns my Business Profile inlớn a power marketer for my business? Where vị I sign up?

To get a Google My Business trương mục, go to lớn google.com/business và cliông chồng “Manage now,” which will take you through the steps of creating an trương mục. Rethành viên, a Google My Business Account does not automatically create a Business Profile—it gives you access to it và the ability to add more to lớn it. So you’ll want lớn make sure you have an existing Business Protệp tin khổng lồ access.


Also remember that creating Google My Business tài khoản does not give you automatic access lớn your Business Profile. Once you create và are logged inkhổng lồ your Google My Business tài khoản, you will then need khổng lồ locate your separate Business Protệp tin on Google Maps và then select the “Claim this business” or “Own this business?” liên kết seen right on the profile. Once you complete that process, your Google My Business account will then be connected with your Business Profile and under your management.

Get started with Google My Business today

With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this miễn phí tool isn’t just a good idea for local marketing but a must. Get your Google My Business trương mục up & running now so your Business Protệp tin can outshine your competitors và attract more customers on the world’s most popular search engine.

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