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The Ad Council is where creativity and causes converge. We use the power of communications to lớn tackle the most pressing issues facing the country. We bring together the brighdemo minds in truyền thông media, tech, advertising, entertainment & kinh doanh khổng lồ develop campaigns that inspire action—and change lives.

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It’s Up To You: Our COVID-19 Vaccine Education Initiative

By bringing together the worlds of communications, truyền thông, business, and public health to lớn build vaccine confidence, we can transkhung life as we know it today & save sầu hundreds of thousands of lives.


The Ad Council was founded as a national nonprofit in 1942 with the belief that creative kinh doanh can solve sầu complex social issues. We partner with the most innovative sầu advertisers, the best storytellers, và the most powerful platforms khổng lồ move sầu the country forward.

We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets & spurring movements.

Our Commitment to Anti-Racism & Racial Equity

The Ad Council is firmly & unequivocally committed to fighting systemic racism, injustice and anti-Blackness, within our walls and in the work we create, not just today, but every day.

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We bring together the right team for every cause. The Ad Council’s unique network of partners across truyền thông & tech, kinh doanh, entertainment & advertising, government và the nonprofit world allows us to create change that no other organization can.
The increase in the number of people who say they intover to lớn tư vấn Feeding America since our campaign launched in 2008.

On February 25th, the day the Ad Council và COVID Collaborative sầu announced the platform for our vaccine education initiative sầu, “It’s Up lớn You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up khổng lồ you’ is why we have sầu this problem—we need everyone lớn get vaccinated.” He went on khổng lồ suggest some absurd alternate slogans.

Ahead of summer outdoor recreation season, our Discover the Forest campaign launched new PSAs encouraging parents & caregivers to take their families out to lớn the forest lớn experience & reconnect with nature. The PSAs culminate in a singular ask: make the forest part of your family’s story.
In the summer of 20đôi mươi, a large number of brands và corporations rushed khổng lồ show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes & were quickly called out for their laông chồng of real measurable action.
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